INDIANAPOLIS, IN (December 19, 2024) — Onkyo®, a leader in premium consumer electronics since 1946, is unveiling a bold new vision for the future. Committed to raising the bar for technology and home entertainment, Onkyo aims to deliver innovative solutions that will captivate music, movie, and gaming enthusiasts across generations worldwide. With this renewed focus, Onkyo is poised to achieve new milestones in 2025 and beyond.
At The Heart of Entertainment, Onkyo products are the central hub for all multimedia applications and offer superior sound performance regardless of source or format. They offer control, power, processing, enhancements and precise delivery for stellar digital playback. For music lovers, vinyl record collectors, work-from-home creators and movie fans alike, Onkyo's next generation of products will certainly exceed expectations.
Onkyo’s Beginnings and Heritage – Onkyo founder Takeshi Godai embarked on his journey to greatness from his family’s humble bicycle shop. Amid the oil-stained floors and tinkling of tools, Takeshi watched his father closely and not only mastered the art of engineering, but also developed the skills to run a successful company. It was in those formative years that his eagerness to produce impeccable Japanese-made products first took root. At the time, the Godai family bicycle company employed a young entrepreneurial spirit, Konosuke Matsushita as an apprentice. In later years, Takeshi and Konosuke would cross paths again when Konosuke went on to build his own company, the Matsushita Electric Industrial Company. He hired his mentor’s son, Takeshi, who honed his skills and was eventually given charge of the speaker manufacturing factory. Later, the Matsushita Electric Industrial Company would become the consumer electronics powerhouse and worldwide household name: Panasonic.
Takeshi’s tenure at Matsushita Electric was marked by relentless innovation and unwavering commitment to excellence. But a vision to forge his own legacy in a nation grappling with the aftermath of war drove him to start the Osaka Denki Onkyo Company in 1946. By the early 1970s, he had successfully improved Japanese craftsmanship, stimulated economic growth, and promoted post-war employment opportunities in a recovering nation. On the eve of its 25th anniversary, Takeshi gave his company a shorter name that would resonate worldwide for decades to come: Onkyo.
With “Onkyo,“ which means “sound harmony“ in Japanese, Takeshi encapsulated his unwavering commitment to creating audio solutions that transcended mere functionality. It embodied a philosophy – an unwritten pact with enthusiasts and connoisseurs alike – that every product bearing the Onkyo name would exude precision, elegance, and an unsurpassed passion for regenerating sound with powerful accuracy.
In 2021, Premium Audio Company and Voxx International Corporation acquired Onkyo Home Entertainment Company as its largest shareholder, investing in its research and development in Osaka with all engineers and manufacturing in place. Premium Audio Company kept Onkyo a leader in consumer electronics innovation with its renowned award-winning audio / video receivers, technologies and more.
Onkyo’s Present and Future – Now an all-new Onkyo is revealed. Onkyo’s mission and future lies in its strength and reliability. The Onkyo brand identity and future product developments will stem from a sense of harmony and minimalism. A collected, deliberate, and unassuming presence achieved through use of natural materials paired with advanced technology and wrapped around both cool and warm tones instills trust and confidence in this new age. Onkyo’s refreshed tone is serious, professional, confident and polite, in true Japanese style. It will maintain humility and respect for its audience. Its mantra is to keep content relevant, precise, and of the essence, without over-embellishment to et the experience speak for itself, leaving room for consumers to connect emotionally with the brand and its products.
Within the walls of Onkyo Headquarters, the all-new global Premium Audio Company Technology Center (PACTC) has been established in Osaka, Japan. The establishment of PACTC is more than just a facility; it’s a hub for innovation where our engineers, technicians and marketing teams collaborate to develop the next generation of ground-breaking audio products. By combining our rich history with cutting-edge technology, Onkyo sets new benchmarks in sound quality and performance worldwide. From this new center, we are not just maintaining our legacy; we are enhancing it. It’s already playing a pivotal role in delivering high-performance audio solutions to consumers around the world, as Onkyo remains at the forefront of the audio industry. It all comes from the passion and experience of our Osaka facility, where we proudly bring together a team of 59 dedicated Onkyo employees. Leveraging their deep knowledge (thanks to an average 22-year tenure) and expertise to drive excellence in new product development, this wealth of experience ensures that Onkyo is not only building upon our legacy but is also pushing the boundaries of audio engineering for the future.
All-New Onkyo Brand Marketing – A new look and feel to the iconic Onkyo brand attracts the modern tech-savvy buyer.
An updated Onkyo logo demonstrates a clear beginning of Onkyo’s new era – a true re-birth. The new logo retains the visual brand equity that has been achieved over more than 45 years showcasing the inheritance of Onkyo’s tradition and respect for its past, while updating to a more modern kerning in an intentional look forward. The space between each letter represents a change from the past, new possibilities, and stability for the future. It also speaks to the envelopment, experience, and cinematic wide-screen space that Onkyo products create in the home. The new marketing brand typography is the sophisticated and sleek Roboto Condensed. This fresh visual identity is designed to resonate with today’s consumers, encapsulating our dedication to superior audio experiences while appealing to a new generation of listeners. The new brand identity reflects our commitment to innovation. With this new creative advertising and marketing design, along with sophisticated and impactful features, Onkyo’s new logo is an upscale color palette of a dark blue, blue green, soft green and black.
Technology Partnerships – Powered by Onkyo® is a theme you will continue to see as in PAC-owned Klipsch products, are equipped with Onkyo-engineered electronics. Elevating the Onkyo brand as the reference audio name will continue through the future with even more co-branded endeavors. One exciting example is our collaboration with Klipsch on the Flexus Sound Systems—powered by Onkyo. This partnership brings together our expertise to deliver remarkable sound experiences for a variety of settings.
Onkyo works with important partners to deliver iconic technologies as Dolby®, dts®, THX®, HDMI, Wi-Fi, Bluetooth, AirPlay®, Google Cast, Amazon Music, TIDAL, Deezer, Spotify, Pandora, Roon, Dirac, IMAX Enhanced, TuneIn, Works with SONOS, Qualcomm aptX HD, Savant, domotz, Elan, Crestron, AURO 3D, Over C Pro, Luxul ProWatch, URC, Control 4, Josh ai and others to equip Onkyo products with the latest features and enhancements – most at no additional cost to buyers.
Marketing Collaborations – We’re proud to announce collaborations with some of the most iconic names in entertainment, including several Marvel Television titles on Disney+. These opportunities to work together not only enhances our product offerings but keep the Onkyo brand at the forefront of the entertainment experience at home. Onkyo was the official home audio system of Marvel Television’s “Agatha All Along,” now streaming exclusively on Disney+. We’re looking forward to more collaborations in 2025.
Reaching A New Consumer — Alongside this rebranding, we’re curating engaging content that highlights our technology’s transformative power, showcasing real-life applications that enhance daily living. Our collaborations extend beyond product partnerships; we’re teaming up with creative influencers, renowned artists and industry leaders to create immersive campaigns that resonate across social media and digital platforms. Together, we’re not just promoting sound— we’re cultivating a vibrant audio culture that celebrates connection, creativity, and community.
The Future –While Onkyo is synonymous with home theater AV receivers today, our ambitions reach far beyond that. We’re excited to announce that we’re developing an entirely new range of products designed to cater to both everyday audio consumers and high-end, premium hi-fi listeners.
New Onkyo Products — You will be introduced to new product categories as Onkyo returns to home speakers and advanced specialty electronics. Onkyo’s new home speaker series, and a new electronic separate series will be announced at CES 2025 in Las Vegas.
As we embark on this exciting journey, we invite you to join us as we explore new possibilities in sound perfection and make Onkyo the heartbeat of home entertainment.
To learn more about the new Onkyo, visit www.onkyo.com.
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All rights reserved 2024. All brands and trade names are the property of their respective owners.
Onkyo® is a Registered Trademark owned by Premium Audio Company Technology Center K.K.
Press Contact: Roberta Lewis | Onkyo U.S. Press Agent | 713-408-9401 | roberta@robertalewis.com
About Onkyo – For nearly a century, Onkyo products have been at the heart of the finest audio-visual experiences. From the dedicated entertainment enthusiast to the discerning hobbyist, Onkyo is synonymous with unmatched reliability and exceptional quality. We fulfill a promise of auditory and visual perfection through Japanese technical precision – as the trusted centerpiece in the delivery of awe-inspiring sensory experiences. Onkyo is the Heartbeat of Entertainment.